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posted by janrinok on Thursday January 16 2020, @11:48AM   Printer-friendly
from the ad-viewing-quota-enforcement dept.

Advertising Makes Us Unhappy

The University of Warwick's Andrew Oswald and his team compared survey data on the life satisfaction of more than 900,000 citizens of 27 European countries from 1980 to 2011 with data on annual advertising spending in those nations over the same period. The researchers found an inverse connection between the two. The higher a country's ad spend was in one year, the less satisfied its citizens were a year or two later. Their conclusion: Advertising makes us unhappy.

Oswald: We did find a significant negative relationship. When you look at changes in national happiness each year and changes in ad spending that year or a few years earlier—and you hold other factors like GDP and unemployment constant—there is a link. This suggests that when advertisers pour money into a country, the result is diminished well-being for the people living there.

HBR: What prompted you to investigate this?

[ . . . ] I can't help noticing the increasing amount of ads we're bombarded with. For me, it was natural to wonder whether it might create dissatisfaction in our culture [ . . . ] In a sense they're trying to generate dissatisfaction—stirring up your desires so that you spend more

[ . . . . ] exposing people to a lot of advertising raises their aspirations—and makes them feel that their own lives, achievements, belongings, and experiences are inadequate.

[ . . . . ] we controlled for lots of other influences on happiness. Second, we looked at increases or drops in advertising in a given year and showed that they successfully predicted a rise or fall in national happiness in ensuing years.

So always take two ad blockers before bedtime.


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  • (Score: 2) by jmichaelhudsondotnet on Thursday January 16 2020, @08:38PM (2 children)

    by jmichaelhudsondotnet (8122) on Thursday January 16 2020, @08:38PM (#944219) Journal

    Legalizing advertising is the ultimate degenerate attack and subjugation mechanism on the entire society in which it exists.

    -increase interruptions, decrease useful trains of thought
    -get everyone used to constant disinformation, hearing lies
    -degenerate the language with brand names
    -advertisements seek out and monopolize all additions to culture, turn them into cliche overnight
    -establish entire class of people who doesn't work and only concentrates on deception
    -constant blinking lights
    -constant illusions
    -dragging of credible public personalities through mud
    -foisted on the rich by the poor
    -prevents long discussions on any televised journalism
    -gives huge advantage to huge companies, to steal ideas of smaller enterprises
    -news based on ads generates tiny overton windows of allowable discussion so the ads arent ruined by the atrocities of the people who buy them

    Advertising and its degenerate alternate name 'marketing' is poison. If you are considering advertising, ask first 'Am I trying to poison everyone because I hate human beings' and if yes, then legalize advertising.

    All of it should belong in catalogs or the stores themselves for people who are shopping, not plastered over my reality.

    Advertising is a key element in the Uniform Degenerating Force that is affecting every culture of humans on planet earth and probably wherever else there are humans, to the extent whatever depraved overlords intend to create a dystopia there as well.

    The superior form is art, and anyone who is a good enough artist does not need advertisement, consider if you dare:
    https://archive.is/ULMpO [archive.is] (mona lisa smile scene)
    https://archive.is/L7LfU [archive.is]

    Starting Score:    1  point
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  • (Score: 2) by fido_dogstoyevsky on Friday January 17 2020, @12:27AM (1 child)

    by fido_dogstoyevsky (131) <axehandleNO@SPAMgmail.com> on Friday January 17 2020, @12:27AM (#944324)

    I'll see your Mona Lisa Smile and raise one Bill Hicks. [genius.com]

    --
    It's NOT a conspiracy... it's a plot.
    • (Score: 2) by jmichaelhudsondotnet on Friday January 17 2020, @12:19PM

      by jmichaelhudsondotnet (8122) on Friday January 17 2020, @12:19PM (#944506) Journal

      I don't need to look up things that are tatoottooed deep in my brain. :)

      But you are correct to notice I am coming from the same school of thought.

      That website is cancer though, so meta. 'we are the brand genius itself and we give out iq chits like carnival tokens' I have same to say about the 'genius' bar. Every company is always trying, under our current marketing ruled system, to associate every positive word in the english language with their private tyrannical financial entity as a categorical imperative, undercutting all language, nothing is sacred or reserved for actual use by actual people.

      Uniform Degenerating Force

      they have one for me they have one for you

      you might enjoy my semantic oddyssey

      https://jmichaelhudson.net/important-definitions [jmichaelhudson.net]