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CoolerMaster Changed their Thermal Paste Because Parents Kept Thinking their Kids Were On Drugs

posted by martyb on Tuesday January 21 2020, @04:26AM   Printer-friendly
from the modders-anonymous dept.

c0lo writes:

Kotaku Australia

CoolerMaster has been in the PC hardware and components business for almost 30 years now, and while most casual gamers would know CoolerMaster for their affordable peripherals, the company's stock in trade has been around cases, power supplies, coolers for CPUs, and so on.

So naturally, CoolerMaster makes their own thermal paste. Thermal paste is the grey gooey stuff ... [snip]

The only problem is that, like most companies, CoolerMaster's thermal paste comes in the form of a syringe. There's good reasons for doing so: the syringe design makes it easier when applying paste from above, particularly if you're installing a cooler when the motherboard is already mounted within the case, and it ensures you can apply the paste without getting it everywhere...
Unfortunately for CoolerMaster, there was a problem with their syringes. CoolerMaster is popular among budget gamers because their products are generally more affordable, so it's pretty common for younger PC builders to be buying CoolerMaster components. And the ones that were getting into PC building and modding with CoolerMaster gear were causing their parents to worry ... because the parents thought their kids were taking drugs.

We didn't change the shape of the syringe to make applying thermal paste a lot easier, but because we we're getting tired of having to explain parents that their kid isn't using drugs. pic.twitter.com/ClyZLDDFe9

— Cooler Master (@CoolerMaster) January 16, 2020

Also at Ars Technica.

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  • (Score: 5, Informative) by stormwyrm on Tuesday January 21 2020, @06:36AM (4 children)

    by stormwyrm (717) on Tuesday January 21 2020, @06:36AM (#946197) Journal
    Oh for Pete's sake, are these "parents" so clueless about what their kids are actually doing that they'd think up that kind of idiocy?! Just because it comes in a syringe-like package doesn't mean they're shooting it into their veins. I've always thought part and parcel of being a good parent was trying to figure out what your children are doing and trying to guide them with it. If their kids were into electronics and had soldering flux, or that silver conductive paint for repairing broken PCB traces their parents would probably freak out even more. That stuff often comes in syringes with actual needles that are identical to those used for medical purposes. It's just that those exact same needles are very helpful for applying the (usually deadly toxic) stuff in a controlled way. It seems that many of the makers/distributors of these substances actually source the syringes and needles they use from medical supply companies, given how their syringes are often found still marked with text that betrays their original medical purpose.
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    Numquam ponenda est pluralitas sine necessitate.
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  • (Score: 2) by hemocyanin on Tuesday January 21 2020, @08:47AM

    by hemocyanin (186) on Tuesday January 21 2020, @08:47AM (#946244) Journal

    I can't help but wonder if it is a marketing campaign gimmick based on this exchange where the coolermaster account person was surprised when a person claimed it actually happened to them:
    https://twitter.com/claudio_cosenza/status/1218093668478914562 [twitter.com]

  • (Score: 2) by Runaway1956 on Tuesday January 21 2020, @10:13AM

    by Runaway1956 (2926) Subscriber Badge on Tuesday January 21 2020, @10:13AM (#946283) Journal

    John McAfee doesn't shoot it into his veins. He shoots it the same place his bath salts go.

  • (Score: 2) by jimtheowl on Tuesday January 21 2020, @10:34AM (1 child)

    by jimtheowl (5929) on Tuesday January 21 2020, @10:34AM (#946288)
    You said it much better.

    Thank you.

    • (Score: 2) by DannyB on Tuesday January 21 2020, @05:41PM

      by DannyB (5839) Subscriber Badge on Tuesday January 21 2020, @05:41PM (#946433) Journal

      While you said it much more better, a kid's interest in science might involve things the parent's don't fully understand.

      "Hey son, the UPS guy just dropped off your anxiously awaited 50 W laser."

      mumble, mumble, it's less watts than a light bulb, what could go wrong?

      --
      The lower I set my standards the more accomplishments I have.