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posted by Fnord666 on Wednesday March 04 2020, @10:26AM   Printer-friendly
from the I-see-you-little-fishy dept.

Alphabet's Tidal moonshot tracks individual fish to help sustainably feed humanity

Today Alphabet is announcing Tidal, an X division moonshot project with the goal of preserving the ocean's ability to support life and help feed humanity sustainably. Tidal's initial goal is to develop technologies that will give us a better understanding of what's happening under water, with a focus on helping fish farmers to run and grow their operations in environmentally friendly ways.

[...] To achieve its early goal, Tidal has developed an underwater camera system coupled with computer vision and other AI techniques to track and monitor thousands of individual fish as they develop. The electrical components had to be developed to withstand the extreme cold and crushing pressures of the ocean's unforgiving salt water environment. The system can also interpret behaviors not visible to farmers.

By logging eating behavior and environmental data like temperature and oxygen levels, the farmers can make smarter decisions about how to manage their pens, according to Davé. And healthy fish require fewer antibiotics, a concern amongst environmentalists.

Blog post. Also at Financial Times.

Related: No water? No soil? No problem: Aquaponics Provides Fresh, Organic Produce
Mapping the Global Potential for Marine Aquaculture


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  • (Score: 2) by takyon on Wednesday March 04 2020, @04:37PM (1 child)

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Wednesday March 04 2020, @04:37PM (#966526) Journal

    IANAL, but trademark protection should only apply to the industry you're in. So Tidal Music Streaming Service is distinct from Tidal Fish Farm Service.

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  • (Score: 3, Informative) by Pino P on Wednesday March 04 2020, @06:38PM

    by Pino P (4721) on Wednesday March 04 2020, @06:38PM (#966610) Journal

    There are two different torts:

    • Trademark infringement refers to use of a mark by another party without authorization in the same or related field of use that creates a likelihood of confusion as to the producer of a good or service.
    • Trademark dilution refers to use of a sufficiently famous mark by another party without authorization in an unrelated field of use that lessens the mark's uniqueness.

    The dilution tort applies to trademarks as famous as "Google", "Pepsi", "Sony", "McDonald's", "Kodak", and the like. Different field of use is a defense to infringement but not to dilution.

    On the other hand, Pandora is both Internet radio (comparable to Tidal) and jewelry.