In the summer of 2004, IKEA decided to change the way they produced their product images for catalogs and other promotional materials. They made the first tentative moves toward CG rendered, rather than photographic, images. The real turning point came when, in 2009, an internal review review of the worst 200 product images turned out to be all traditional photographs and the handful of best images were all CG.
Today, around 75% of all IKEA’s product images are CG rendered at 4Kx4K resolution. They have a bank of 25,000 models. The first entire room image to be created in CG for one of IKEA’s catalogues was in 2010.
(Score: 2) by opinionated_science on Saturday August 30 2014, @12:57AM
I suspect they are going to get sued now under "trades description"...
I hear that's a bit like most dating websites...
Unless, they are gearing up to start making cartoons...?4K?
(Score: 3, Insightful) by gman003 on Saturday August 30 2014, @01:10AM
As long as the CG image is an accurate representation of the product, I doubt they'll be sued. From the sound of it, they build the mesh from the actual blueprints anyways.
If McDonald's can get away with advertising their "food" with such blatantly manipulated images, Ikea should be fine using CG to cut costs on images. Sure, McDonald's is taking an actual photo, but it has much less resemblance to the real product than Ikea's shots.
Or for a better example, all the video games advertized for consoles that use PC screenshots in the ads, running higher settings than the consoles can manage. That seems much less acceptable, but they haven't been sued over it AFAIK.
(Score: 1, Interesting) by Anonymous Coward on Saturday August 30 2014, @01:25AM
> Or for a better example, all the video games advertized for consoles that use PC screenshots in the ads, running higher settings than the consoles can manage
I bet that doesn't fly in the UK. Their advertising standards are a lot higher than in the US.