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75% of Ikea Catalog Photos are Computer Generated

posted by n1 on Friday August 29 2014, @09:55PM   Printer-friendly
from the artists-representation-of-particleboard-furniture dept.

tt0133093 writes:

In the summer of 2004, IKEA decided to change the way they produced their product images for catalogs and other promotional materials. They made the first tentative moves toward CG rendered, rather than photographic, images. The real turning point came when, in 2009, an internal review review of the worst 200 product images turned out to be all traditional photographs and the handful of best images were all CG.

Today, around 75% of all IKEA’s product images are CG rendered at 4Kx4K resolution. They have a bank of 25,000 models. The first entire room image to be created in CG for one of IKEA’s catalogues was in 2010.

 
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  • (Score: 2, Interesting) by Anonymous Coward on Saturday August 30 2014, @12:59AM

    by Anonymous Coward on Saturday August 30 2014, @12:59AM (#87412)

    Could Oculus VR headsets be put in IKEA stores to demo, and customize, entire rooms?

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