In the summer of 2004, IKEA decided to change the way they produced their product images for catalogs and other promotional materials. They made the first tentative moves toward CG rendered, rather than photographic, images. The real turning point came when, in 2009, an internal review review of the worst 200 product images turned out to be all traditional photographs and the handful of best images were all CG.
Today, around 75% of all IKEA’s product images are CG rendered at 4Kx4K resolution. They have a bank of 25,000 models. The first entire room image to be created in CG for one of IKEA’s catalogues was in 2010.
(Score: 5, Interesting) by Tork on Saturday August 30 2014, @05:29AM
How do they get the textures' look so realistic?
It isn't the textures. Most of that scene has very little in terms of actual texture work done. It's a combination of using photographic lighting setups (i.e. the same sort of lighting arrangement a photographer would use) and using blurry reflections. What's telling you that the room in the article is real is that the white wall is subtly reflecting in the hardwood floor. That's 90% of the battle right there. Everything else is icing... like having a fruit in the bowl that has JUST the right shade of green in it.
🏳️🌈 Proud Ally 🏳️🌈
(Score: 2) by Geotti on Saturday August 30 2014, @03:29PM
Even if you look at the chair in the second picture, it's still astounding!