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Impossible CEO says it can make a meat 'unlike anything that you've had before'
Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.
Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.
But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?
On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.
https://dilbert.com/strip/1992-04-08
Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"
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(Score: 0) by Anonymous Coward on Wednesday March 25 2020, @10:58AM (6 children)
i can't wait until they start offering their version of long pork!
(Score: 2) by Phoenix666 on Wednesday March 25 2020, @12:30PM (5 children)
Yeah, second that. Ever since I read cannibals in Papua New Guinea call human flesh, 'long pork,' I've been curious if it really does taste like that.
Just kidding. How would we ever know that without a blind taste test?
Washington DC delenda est.
(Score: 2) by takyon on Wednesday March 25 2020, @12:57PM (1 child)
Lab-grown human meat. Eat your favorite celebrity. Coming soon?
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 1) by khallow on Wednesday March 25 2020, @05:43PM
(Score: 0) by Anonymous Coward on Wednesday March 25 2020, @01:45PM
>> How would we ever know that without a blind taste test?
Wait about three more weeks until the epidemic really kicks in... there will be a lot of vegans willing to eat the homeless once they run out of carrots and lettuce to eat.
(Score: 0) by Anonymous Coward on Wednesday March 25 2020, @04:16PM
You're curious if it tastes long?
(Score: 2) by FatPhil on Thursday March 26 2020, @04:52AM
Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves