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Impossible CEO says it can make a meat 'unlike anything that you've had before'
Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.
Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.
But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?
On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.
https://dilbert.com/strip/1992-04-08
Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"
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(Score: 0) by Anonymous Coward on Wednesday March 25 2020, @01:10PM
Ha! Good point.
I've had the Impossible Burger from Burger King and it tastes so close to a real burger that you can't tell the difference. But Burger King cooks it on the same grill as the real beef burgers (for whatever definition of 'real beef' qualifies for a fast food restaurant), so it's entirely possible the entire meat flavor is just absorbed from the beef. The Beyond Meat burgers, though, taste different enough from real beef that you know you're eating a substitute but you don't mind. We've also switched to making tacos, chili, and meat sauce for our pasta with the Beyond Meat stuff most of the time. It's still expensive, but it's really tasty. ( I know I sound like a shill. I'm not. I've just wanted to switch to vegetarian for ethical and environmental reasons for years. My favorite actual meat is still ground bison. )