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NASA brings back its iconic 'worm' logo for upcoming Falcon 9 Crew Dragon launch:
NASA is officially bringing back its iconic "worm" logo from the 1970s for SpaceX's upcoming Falcon 9 Crew Dragon launch, NASA administrator Jim Bridenstine announced today on Twitter. The organization is seeking to "mark the return of human spaceflight on American rockets from American soil."
[...] The worm logo[1] was introduced in 1975 by design firm Danne & Blackburn as part of an effort to "upgrade" the space agency's graphics from the original "meatball" logo[2] that NASA had been using since 1959. The logo is practically synonymous with that era of spaceflight, adorning the Hubble Telescope and the original test flight shuttle, Enterprise. But despite the slick, modern design, the worm logo was officially retired in 1992 in favor of a return to the original meatball logo, which is still used today by NASA. (Although the worm logo did still stick around for merchandising opportunities.)
The return of the worm on the upcoming Crew Dragon launch — tentatively scheduled for sometime in May — will mark a major comeback for the iconic logo, which hasn't been to space in an official capacity in decades.
[1] example of "worm" logo
[2] example of "meatball" logo.
Maybe manned space flight is a merchandising opportunity.
(Score: 2, Insightful) by Anonymous Coward on Friday April 03 2020, @08:24AM (5 children)
... worrying about form, not the function. Make the project a success so that the logo (if that stuff is needed all) becomes memorable. Not the other way around.
(Score: 0) by Anonymous Coward on Friday April 03 2020, @12:36PM (2 children)
I was going to say focus on the flight, not the image.
Besides, if you think the optics of NASA is something to work on, why not pick the high bar and aim for the 60's instead of the 70's?
God speed and a safe mission.
(Score: 0) by Anonymous Coward on Friday April 03 2020, @02:25PM (1 child)
Screeee! Reeeeeee! You dared to invoke GOD!?!?!?! Pray that you remain anonymous - we will be hunting for you! NASA is a government agency, not a church agency, and you may not invoke God when referring to the state! REEEEEE! (heads explode) - The Squad and every liberal douche
(Score: 1, Touché) by Anonymous Coward on Friday April 03 2020, @02:53PM
If you really understood what it means to be a real American and to honor the founding principles, then you wouldn't sound like such a douche yourself.
(Score: 0) by Anonymous Coward on Friday April 03 2020, @01:06PM
Exactly, sometimes I worry my business logo is substandard but then I think of google, very amateurish logo when they launched
(Score: 2) by DannyB on Friday April 03 2020, @04:11PM
Do you understand the true purpose of SLS?
The cost of failure is too profitable. And Boeing needs that right now. Starliner. 787 reboots. 737 Max.
As long as you can keep making money with continued delays and cost overruns, why would you strive for success? That's crazy talk!
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