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NASA Brings Back its Iconic ‘Worm’ Logo for Upcoming Falcon 9 Crew Dragon Launch

posted by Fnord666 on Friday April 03 2020, @06:33AM   Printer-friendly
from the battle-of-the-logos dept.

DannyB writes:

NASA brings back its iconic 'worm' logo for upcoming Falcon 9 Crew Dragon launch:

NASA is officially bringing back its iconic "worm" logo from the 1970s for SpaceX's upcoming Falcon 9 Crew Dragon launch, NASA administrator Jim Bridenstine announced today on Twitter. The organization is seeking to "mark the return of human spaceflight on American rockets from American soil."

[...] The worm logo[1] was introduced in 1975 by design firm Danne & Black­burn as part of an effort to "upgrade" the space agency's graphics from the original "meatball" logo[2] that NASA had been using since 1959. The logo is practically synonymous with that era of spaceflight, adorning the Hubble Telescope and the original test flight shuttle, Enterprise. But despite the slick, modern design, the worm logo was officially retired in 1992 in favor of a return to the original meatball logo, which is still used today by NASA. (Although the worm logo did still stick around for merchandising opportunities.)

The return of the worm on the upcoming Crew Dragon launch — tentatively scheduled for sometime in May — will mark a major comeback for the iconic logo, which hasn't been to space in an official capacity in decades.

[1] example of "worm" logo
[2] example of "meatball" logo.

Maybe manned space flight is a merchandising opportunity.

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  • (Score: 0) by Anonymous Coward on Friday April 03 2020, @03:59PM

    by Anonymous Coward on Friday April 03 2020, @03:59PM (#978759)

    I think for the budget, the bored public is smarter than you think.

    I disagree. I think most people are notoriously bad at assessing ROI, particularly for anything with a long term outlook like basic R&D. They will not even question why a fighter jet costs $1B, nor quesiton why we need dozens of them when the existing ones are working very well, but they will get all worked up over $20k spent on gender studies or something like that and will make calls to slash what are meager budgets to start with.

    Real ROI comes from long term thinking and planning. The current covid response shows this even outside the government. This just in time supply chain approach has completely broken down and there are no stores of anything important.