Looking out at a city with no cars and realizing they were unable to help out directly with the pandemic, some artists at a Detroit advertising agency found another way to help,
Originally found here, http://www.autoextremist.com/on-the-table1/2020/4/6/april-8-2020.html:
[Ed note: It is a long article and, sadly, there are no anchors to permit a direct link to the quoted text. Scroll down to about the mid-point to find it. Also, emphasis from the original article is retained here. --martyb]
Editor's Note: Kudos to metro Detroit-based ad agency Doner for their new ad, ""When the Motor Stops," promoting the resilience and determination of the Motor City as it fights the COVID-19 pandemic. As reported by Julie Hinds in the Detroit Free Press, "the idea came from a young brand strategist, Alex DeMuth, (who said) 'Our agency can't make ventilators or masks, but we can make content.'" The filming was done last Friday by one employee, who built a camera rig to fit on his car and drove through the city's deserted streets. He then edited it from home, while a copywriter recorded the narration from her closet. It is truly a great - and powerful - ad. -WG
The video, "When the Motor Stops", is available on you tube: https://www.youtube.com/watch?v=CZG3-9IPJLs
Oh, and if you are too young to get the punch line, have a listen to some real classic Motown: https://www.youtube.com/watch?v=9JiS02O4fEk
Also at the ad agency's web site and Agency Spy.
Cue the car analogies!
(Score: 4, Insightful) by Anonymous Coward on Monday April 13 2020, @06:47AM (5 children)
... but abject fear is what is driving people. Not love, but complete, utter fear.
When people that you know are afraid to come into the same room with others, when you know both individuals have been away from others for weeks. It's almost as though they think that two people being in the same room will cause the virus to appear, and infect them.
When the infection rate is one in ten thousand currently, they're terrified that _everyone_ else is carrying the virus.
When people scream on social media that unless you're wearing gloves you have no care for your life.
This is not love. This is abject fear, and it's stopping people from functioning. No love involved. This ad is an attempt to paint Hope onto people's lives, rather than realism. See the latest WestWorld episode.
People need to see what's actually going on, understand statistics a bit, examine the 80/20 principle, take _proper_ precautions, and get the world Un Stopped again. At this rate, 25% of people are going to be Stopped while 50% of the rest keep everything going so those 25% can live in bankrupt comfort.. then the 50% can continue to provide while everyone complains that there's nothing left for them.
(Score: 2) by Runaway1956 on Monday April 13 2020, @06:57AM
but they can't just admit that. They've got to put lipstick on that sow, dress it up, and give it a cute name. https://www.youtube.com/watch?v=MOgWpXf9c6w [youtube.com]
(Score: 5, Informative) by deimtee on Monday April 13 2020, @07:59AM (1 child)
Regarding the USA, One in ten thousand is a lot closer to the death rate than the infection rate. The infection rate is about one in 600.
Total cases: 525,704
Total deaths: 20,486
Source: https://www.cdc.gov/coronavirus/2019-ncov/cases-updates/cases-in-us.html [cdc.gov]
Sorry, but you guys haven't managed this very well.
AU has about 1/13 your population, and has about 1/400 the cases. AU is also holding the mortality rate to about 1% instead of 4%.
If you cough while drinking cheap red wine it really cleans out your sinuses.
(Score: 0) by Anonymous Coward on Tuesday April 14 2020, @03:31PM
Our (USA) outstanding pandemic management skills should be no surprise to anyone.
See, we're equipped with a healthy supply of both arrogance AND ignorance. It's part of our religious culture.
No matter how bad our situation is, we're the best!
USA! USA! USA!
(Score: 2) by istartedi on Monday April 13 2020, @08:02AM
Oh no! The virus has mutated. It's got posting capabilities. What? You don't believe
parent is a virus, or that it could post? That sounds like something a virus would say.
Appended to the end of comments you post. Max: 120 chars.
(Score: 3, Insightful) by crafoo on Monday April 13 2020, @01:41PM
"When the infection rate is one in ten thousand currently, they're terrified that _everyone_ else is carrying the virus."
Recent antibody testing suggests it may be more like 1 in 3 or even 1 in 2. It was so mild no one noticed. Also the mortality rate may be as low as 0.4%. So really was just a boomer cough? hard to say right now. The very real problem though is the incredible infection rate causing all those hospitalizations at once.