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posted by martyb on Monday April 13 2020, @04:57AM   Printer-friendly
from the haters-gonna-hate-but-creatives-gotta-create dept.

Looking out at a city with no cars and realizing they were unable to help out directly with the pandemic, some artists at a Detroit advertising agency found another way to help,

Originally found here, http://www.autoextremist.com/on-the-table1/2020/4/6/april-8-2020.html:

[Ed note: It is a long article and, sadly, there are no anchors to permit a direct link to the quoted text. Scroll down to about the mid-point to find it. Also, emphasis from the original article is retained here. --martyb]

Editor's Note: Kudos to metro Detroit-based ad agency Doner for their new ad, ""When the Motor Stops," promoting the resilience and determination of the Motor City as it fights the COVID-19 pandemic. As reported by Julie Hinds in the Detroit Free Press, "the idea came from a young brand strategist, Alex DeMuth, (who said) 'Our agency can't make ventilators or masks, but we can make content.'" The filming was done last Friday by one employee, who built a camera rig to fit on his car and drove through the city's deserted streets. He then edited it from home, while a copywriter recorded the narration from her closet. It is truly a great - and powerful - ad. -WG

The video, "When the Motor Stops", is available on you tube: https://www.youtube.com/watch?v=CZG3-9IPJLs

Oh, and if you are too young to get the punch line, have a listen to some real classic Motown: https://www.youtube.com/watch?v=9JiS02O4fEk

Also at the ad agency's web site and Agency Spy.

Cue the car analogies!


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  • (Score: 0) by Anonymous Coward on Monday April 13 2020, @10:53AM

    by Anonymous Coward on Monday April 13 2020, @10:53AM (#981903)

    The first two paras from The Verge link:

    Autonomous vehicles were supposed to make human drivers obsolete. But the coronavirus pandemic is exposing how a technology designed to be human-free still relies on a large workforce of contract laborers at almost every level.

    The Verge reached out to 10 autonomous vehicle developers to find out what they were doing in response to the coronavirus outbreak. Almost all of them said they would be grounding their fleets for at least several weeks as they monitor the spread of the virus.