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posted by martyb on Monday April 13 2020, @04:57AM   Printer-friendly
from the haters-gonna-hate-but-creatives-gotta-create dept.

Looking out at a city with no cars and realizing they were unable to help out directly with the pandemic, some artists at a Detroit advertising agency found another way to help,

Originally found here, http://www.autoextremist.com/on-the-table1/2020/4/6/april-8-2020.html:

[Ed note: It is a long article and, sadly, there are no anchors to permit a direct link to the quoted text. Scroll down to about the mid-point to find it. Also, emphasis from the original article is retained here. --martyb]

Editor's Note: Kudos to metro Detroit-based ad agency Doner for their new ad, ""When the Motor Stops," promoting the resilience and determination of the Motor City as it fights the COVID-19 pandemic. As reported by Julie Hinds in the Detroit Free Press, "the idea came from a young brand strategist, Alex DeMuth, (who said) 'Our agency can't make ventilators or masks, but we can make content.'" The filming was done last Friday by one employee, who built a camera rig to fit on his car and drove through the city's deserted streets. He then edited it from home, while a copywriter recorded the narration from her closet. It is truly a great - and powerful - ad. -WG

The video, "When the Motor Stops", is available on you tube: https://www.youtube.com/watch?v=CZG3-9IPJLs

Oh, and if you are too young to get the punch line, have a listen to some real classic Motown: https://www.youtube.com/watch?v=9JiS02O4fEk

Also at the ad agency's web site and Agency Spy.

Cue the car analogies!


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  • (Score: 3, Funny) by Farkus888 on Monday April 13 2020, @11:19AM (4 children)

    by Farkus888 (5159) on Monday April 13 2020, @11:19AM (#981910)

    We are almost out of 6 digit Id's. I would argue that, speaking only for himself, he is roughly right for the first 6 nines. Might even get an entire extra 9 out of the ACs who never signed up.

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  • (Score: 2) by martyb on Monday April 13 2020, @11:44AM (2 children)

    by martyb (76) Subscriber Badge on Monday April 13 2020, @11:44AM (#981912) Journal

    We are almost out of 6 digit Id's. I would argue that, speaking only for himself, he is roughly right for the first 6 nines. Might even get an entire extra 9 out of the ACs who never signed up.

    FYI: I just looked, the newest SoylentNews account had UID: 10102.

    So, you were close; we only need another ~90,000 users to get to 6 digits!

    Hurry! Get your 5-digit UID before they're gone!

    =)

    --
    Wit is intellect, dancing.
    • (Score: 2) by Farkus888 on Tuesday April 14 2020, @02:18PM (1 child)

      by Farkus888 (5159) on Tuesday April 14 2020, @02:18PM (#982584)

      Brain fart... I looked at the post # when I did my math. Unfortunately I don't work in one of those fields where a single order of magnitude is considered close so no credit on this one.

      • (Score: 2) by martyb on Wednesday April 15 2020, @01:57AM

        by martyb (76) Subscriber Badge on Wednesday April 15 2020, @01:57AM (#982883) Journal

        Unfortunately I don't work in one of those fields where a single order of magnitude is considered close...

        I once had a professor in college who explained "Astronomical Accuracy" was going through a rough approximation of the calculations, and if it came in within an order of magnitude, then it warranted further investigation. I thought he was joking and had a good laugh. And then I realized he really meant it! Douglas Adams nailed it in his description of space and how mind-blowing-ly *HUGE* it is. And how very boot-strapped are the means that distances are determined! Fascinating!

        I was just looking so I could quote THHGTTG, accurately, and came upon this fascinating page on the size of things in the universe [theconversation.com]. Enjoy!

        --
        Wit is intellect, dancing.
  • (Score: 0) by Anonymous Coward on Monday April 13 2020, @01:22PM

    by Anonymous Coward on Monday April 13 2020, @01:22PM (#981945)

    Like me!