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All Your Reaction GIFs Now Belong to Facebook, as It Buys Giphy for $400M

posted by Fnord666 on Monday May 18 2020, @05:50AM   Printer-friendly
from the all-your-gifs-are-belong-to-us dept.

upstart writes in with an IRC submission:

All your reaction GIFs now belong to Facebook, as it buys Giphy for $400M:

Seven years ago, Facebook claimed not to support the 21st century's new favorite communication tool, the animated GIF. Oh, how times have changed: Today, Facebook's newest acquisition is one of the Internet's most popular GIF hosting sites.

Facebook is making Giphy part of the Instagram team, the company said today. Axios, which was first to report the transaction, said the deal was valued at about $400 million.

According to Facebook, about half of Giphy's current traffic already comes from Facebook products, especially Instagram. That's perhaps unsurprising, given that Facebook's big three apps—WhatsApp, Instagram, and flagship Facebook—have literally billions of daily users among them.

[...] What the announcements did not mention, however, is that making Giphy a Facebook company can give Facebook access to all the data generated by those searches and API calls from other platforms. And using acquisitions to gather data on competitors is exactly the sort of behavior Facebook is under investigation for right now.

Original Submission

 
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  • (Score: 1, Funny) by Anonymous Coward on Monday May 18 2020, @06:02AM (2 children)

    by Anonymous Coward on Monday May 18 2020, @06:02AM (#995627)

    hello, i am from Nigeria and i have a dead cat i need someone to raise from the dead i am paying $5000.00 for the effort should you succeed in this endeavor

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  • (Score: 0) by Anonymous Coward on Monday May 18 2020, @03:52PM (1 child)

    by Anonymous Coward on Monday May 18 2020, @03:52PM (#995880)

    Is that you Schrödinger?