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The North Face is the Biggest Brand Yet to Join Facebook Ad Boycott

posted by martyb on Monday June 22 2020, @10:00PM   
from the ill-wind? dept.

An Anonymous Coward writes:

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.

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Original Submission

• Re:Racism is alive and well in the US Re:Racism is alive and well in the US (Score: 0, Troll) by Anonymous Coward on Monday June 22 2020, @10:55PM (3 children)

  by Anonymous Coward on Monday June 22 2020, @10:55PM (#1011288)

  Bubba Smollett?

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• Re:Racism is alive and well in the US Re:Racism is alive and well in the US (Score: 3, Insightful) by Anonymous Coward on Monday June 22 2020, @11:16PM (2 children)

  by Anonymous Coward on Monday June 22 2020, @11:16PM (#1011295)

  Bubba Wallace didn't find the noose and he's not who reported it. It was found by an RPM crew member who alerted NASCAR. Wallace found out when NASCAR President Steve Phelps informed him. This is most certainly not Wallace making a false report.

  By the way, track workers, NASCAR officials, and crew members from all of the teams would have been able to enter the garage. Even without fans in the infield and with the limits on who can be at the track, there are still a lot of people with access to the garages on race day.

  So, do you have any actual evidence this is a false allegation? Do you have any actual evidence that Wallace is responsible for making a false report? Or are you just here to defame him because you disagree with him? Put up or shut up.

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  • Comment Below Threshold (1 child)

    Re:Racism is alive and well in the US Re:Racism is alive and well in the US (Score: -1, Troll) by Anonymous Coward on Monday June 22 2020, @11:52PM (1 child)

    by Anonymous Coward on Monday June 22 2020, @11:52PM (#1011313)

    Antifa did it. Bubba had nothing to do with it, he's as much a victim as if some Southern Democrat hood-wearing redneck had done it.

    Parent

    • Re:Racism is alive and well in the US (Score: 0) by Anonymous Coward on Tuesday June 23 2020, @12:10AM

      by Anonymous Coward on Tuesday June 23 2020, @12:10AM (#1011324)

      Another bites the dumb.

      Parent