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The North Face is the Biggest Brand Yet to Join Facebook Ad Boycott

posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

An Anonymous Coward writes:

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.

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  • (Score: 1, Interesting) by Anonymous Coward on Monday June 22 2020, @11:28PM (2 children)

    by Anonymous Coward on Monday June 22 2020, @11:28PM (#1011301)

    The whole stinking mess called Social Media has to be done away with.

    And replaced with what? Newspapers telling us how to think.

    I hate social media as much as the next nerd, but I know banning it will mean they shut down Soylent and IRC first while Facebook gets exemptions.

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  • (Score: 3, Interesting) by zeigerpuppy on Tuesday June 23 2020, @04:25AM

    by zeigerpuppy (1298) on Tuesday June 23 2020, @04:25AM (#1011431)

    We could start with a federated service which isn't designed to manipulate sentiment.
    Facebook is not a social network as much as its a tool of social manipulation.
    "Connecting people" has virtue but it doesn't require a corporate overload sticking their noses in at every opportunity.
    Check out Mastodon and Matrix, both have some legs and eventually a federated network will emerge that allows users to up their content and leave their provider if they don't like how they behave.
    Until then.... Just Stop Using Facebook

  • (Score: 0) by Anonymous Coward on Tuesday June 23 2020, @06:32AM

    by Anonymous Coward on Tuesday June 23 2020, @06:32AM (#1011451)

    And replaced with what? Newspapers telling us how to think.
    I hate social media as much as the next nerd, but I know banning it will mean they shut down Soylent and IRC first while Facebook gets exemptions.

    I was thinking of SM companies where they have share listed or speculator "investor" backing. The second profits or Wall St are involved, the rubbish plays off. Same problem with for profit media (or for agenda media*). This damage has been going on for decades. Hitler understood this and Goebbels was his propaganda and media man. Today's media silently take a cue from those roots.

    * like National Geographic.... http://www.youtube.com/watch?v=RuFKpaV_jjo [youtube.com] (Afghan Girl, 1984)