https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:
Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.
The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.
"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."
Hours later, outdoor equipment retailer REI said it will join the boycott.
[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.
(Score: 3, Interesting) by Runaway1956 on Tuesday June 23 2020, @12:21AM (1 child)
Business and politics are related, but I'm sure you knew that. A "business leader" who reads the signs correctly, can get ahead of the competition by calling for something that everyone wants anyway. It's all bullshit, but it's something of an art.
In related news, Dick's sporting goods has "lost millions" over their decision to drop firearms from their inventory. One claim has it that they've lost 150 million, but that doesn't include all the peripheral lost business.
People who are into sports, especially outdoor sports, generally are familiar with firearms. If Bubba decides to go to the store for a bunch of stuff, he expects to get pretty much everything in one stop. He gets to Dicks, and they have everything he wants, EXCEPT a gun, or ammo? Bubba won't be back to Dicks. He'll go to whichever local sporting goods store has the guns and ammo.
https://www.cnn.com/2020/03/10/business/dicks-sporting-goods-remove-guns-from-440-stores/index.html [cnn.com]
https://www.foxbusiness.com/retail/dicks-sporting-goods-ceo-confronted-by-shareholder-over-gun-policies [foxbusiness.com]
(Score: 3, Informative) by DeathMonkey on Tuesday June 23 2020, @06:18PM
Dick’s Sporting Goods shares skyrocket on earnings beat, raised outlook [cnbc.com]
Dick's Sporting Goods Inc. [marketwatch.com]
Fiscal year is February-January. All values USD millions.
Sales/Revenue 2016: 7.27B 2017: 7.92B 2018: 8.59B 2019: 8.44B 2020: 8.75B