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posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.


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  • (Score: 0, Troll) by Ethanol-fueled on Tuesday June 23 2020, @12:57AM (4 children)

    by Ethanol-fueled (2792) on Tuesday June 23 2020, @12:57AM (#1011357) Homepage

    North Face is for Hillary-voting yuppies who shop at REI, drive Priuses, cycle in obnoxious neon spandex in the middle of the goddamn road, and hike with

    PFFFFFFFFFhahahaHAAAWWWWWW! *Wheeeze!*

    "trekking poles."

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  • (Score: 2) by PartTimeZombie on Tuesday June 23 2020, @01:03AM (1 child)

    by PartTimeZombie (4827) on Tuesday June 23 2020, @01:03AM (#1011359)

    That seems like a very specific market to aim at.

    • (Score: 0) by Anonymous Coward on Tuesday June 23 2020, @03:08AM

      by Anonymous Coward on Tuesday June 23 2020, @03:08AM (#1011409)

      They'll be expanding into the comrade Jacinda supporting Prius driver market before you know it.

  • (Score: 0) by Anonymous Coward on Tuesday June 23 2020, @02:04AM

    by Anonymous Coward on Tuesday June 23 2020, @02:04AM (#1011386)

    C'mon, you know the routine, they play to their audience, tapping a very productive well

  • (Score: 0) by Anonymous Coward on Wednesday June 24 2020, @08:04AM

    by Anonymous Coward on Wednesday June 24 2020, @08:04AM (#1011898)

    You're probably more of a Camo dude faux tough guy, let a woman know she'll get pushed around for disagreeing with you.

    *sorry camo wearers, plenty of you are very fine people (not sarcastically like drumpf)