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posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.


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  • (Score: 3, Interesting) by zeigerpuppy on Tuesday June 23 2020, @04:25AM

    by zeigerpuppy (1298) on Tuesday June 23 2020, @04:25AM (#1011431)

    We could start with a federated service which isn't designed to manipulate sentiment.
    Facebook is not a social network as much as its a tool of social manipulation.
    "Connecting people" has virtue but it doesn't require a corporate overload sticking their noses in at every opportunity.
    Check out Mastodon and Matrix, both have some legs and eventually a federated network will emerge that allows users to up their content and leave their provider if they don't like how they behave.
    Until then.... Just Stop Using Facebook

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