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The North Face is the Biggest Brand Yet to Join Facebook Ad Boycott

posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

An Anonymous Coward writes:

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.

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  • (Score: 2) by inertnet on Tuesday June 23 2020, @08:37AM (3 children)

    by inertnet (4071) on Tuesday June 23 2020, @08:37AM (#1011473) Journal

    The name 'North Face' sounds very Caucasian (to me as a European), so their name itself could be perceived as exclusive.

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  • (Score: 0) by Anonymous Coward on Tuesday June 23 2020, @09:42AM

    by Anonymous Coward on Tuesday June 23 2020, @09:42AM (#1011486)

    Yep. Better not go backpacking through the outback with one, you might get weird looks and people may refuse to help you.

  • (Score: 0) by Anonymous Coward on Tuesday June 23 2020, @11:34AM (1 child)

    by Anonymous Coward on Tuesday June 23 2020, @11:34AM (#1011509)

    Whatever happened to the South Butt? https://en.wikipedia.org/wiki/The_South_Butt [wikipedia.org]