https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:
Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.
The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.
"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."
Hours later, outdoor equipment retailer REI said it will join the boycott.
[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.
(Score: 2) by Magic Oddball on Tuesday June 23 2020, @09:41AM (2 children)
It's mostly "Zoomers" and young Millennials, based on the photos I've seen.
That said, older Millennials are only in their mid-30s — the people in their late 30s & early 40s are the Xennials [wikipedia.org]. (Which makes us sound like houseplants with an identity disorder, but whatever.)
(Score: 2) by terryk30 on Tuesday June 23 2020, @12:30PM
Those would be the people spending hours on social media while trying to make themselves look more interesting.
(Score: 0) by Anonymous Coward on Tuesday June 23 2020, @02:24PM
Yes. Please do forget Gen-X as we take control from the Boomers and don't let the Millenials have any.