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posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.


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  • (Score: 2) by Magic Oddball on Tuesday June 23 2020, @09:41AM (2 children)

    by Magic Oddball (3847) on Tuesday June 23 2020, @09:41AM (#1011484) Journal

    It's mostly "Zoomers" and young Millennials, based on the photos I've seen.

    That said, older Millennials are only in their mid-30s — the people in their late 30s & early 40s are the Xennials [wikipedia.org]. (Which makes us sound like houseplants with an identity disorder, but whatever.)

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  • (Score: 2) by terryk30 on Tuesday June 23 2020, @12:30PM

    by terryk30 (1753) on Tuesday June 23 2020, @12:30PM (#1011529)

    houseplants with an identity disorder

    Those would be the people spending hours on social media while trying to make themselves look more interesting.

  • (Score: 0) by Anonymous Coward on Tuesday June 23 2020, @02:24PM

    by Anonymous Coward on Tuesday June 23 2020, @02:24PM (#1011566)

    Yes. Please do forget Gen-X as we take control from the Boomers and don't let the Millenials have any.