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The North Face is the Biggest Brand Yet to Join Facebook Ad Boycott

posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

An Anonymous Coward writes:

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.

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  • (Score: 2) by Muad'Dave on Tuesday June 23 2020, @11:34AM (2 children)

    by Muad'Dave (1413) on Tuesday June 23 2020, @11:34AM (#1011508)

    Why is it that 73% of the US population is white, yet 82% of white murders are committed by other white people? ... By sheer number, 2,488 white people were murdered by other white people in 2014 whereas 2,205 black people were murdered by other black people in the same year. ... So your argument that only black people are murdered in high numbers by other people of the same race is outright false.

    You mention population percentages then assert that your stats are by 'sheer number', then go on to imply that those stats are somehow equivalent. If you assume the other 27% of the population is black, which it isn't, you get an adjusted crime rate of 2,488 / 0.73 = 3,408 for white people and 2,205 / .27 = 8,167 for black people. That's 2.4x the rate of white-on-white crime.

    According to 2019 stats [wikipedia.org], the numbers are closer to 60.4% white and 13.4% black. That makes the numbers 4,119 and 16,455, respectively. That's even worse: almost exactly 4x the rate for white-on-white.

    We've got a crime problem, but as you otherwise point out the cause is likely poverty, not race.

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  • (Score: 2) by cmdrklarg on Tuesday June 23 2020, @08:59PM (1 child)

    by cmdrklarg (5048) Subscriber Badge on Tuesday June 23 2020, @08:59PM (#1011713)

    We've got a crime problem, but as you otherwise point out the cause is likely poverty, not race.

    Which is the one thing the oligarchs DO NOT want people to understand!

    The longer the wealthy and powerful can keep everyone else fighting each other the longer they can be wealthy and powerful.

    --
    The world is full of kings and queens who blind your eyes and steal your dreams.

    • (Score: 0) by Anonymous Coward on Wednesday June 24 2020, @08:18AM

      by Anonymous Coward on Wednesday June 24 2020, @08:18AM (#1011902)

      "Watch them fight each other, oh well if they want to fight it doesn't hurt MY bank account."