https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:
Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.
The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.
"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."
Hours later, outdoor equipment retailer REI said it will join the boycott.
[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.
(Score: 1) by khallow on Tuesday June 23 2020, @01:16PM
So what? Point is placing a noose while nobody is looking is a very easy thing to do - it's a few minutes of work and a rope. And we don't know the motive. It could be a joke in bad taste. Even Wallace or some associate who could reasonably expect to benefit from Wallace's increased media exposure could have done it. It's a far cry from actually hanging a man.
Another example of this is mailing white powder. It's been twenty years since the anthrax biological attacks and yet we still have lots [businessknowhow.com] of drama every time someone mails flour in the mail.
It's too easy to trigger a heavy-handed response to a trivial threat. Make a noose, mail some flour, call 911 with a bogus report, call in a bomb threat, etc.