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posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.


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  • (Score: 1) by khallow on Tuesday June 23 2020, @01:16PM

    by khallow (3766) Subscriber Badge on Tuesday June 23 2020, @01:16PM (#1011538) Journal

    See how good it feels to be on the receiving end of a threat?

    So what? Point is placing a noose while nobody is looking is a very easy thing to do - it's a few minutes of work and a rope. And we don't know the motive. It could be a joke in bad taste. Even Wallace or some associate who could reasonably expect to benefit from Wallace's increased media exposure could have done it. It's a far cry from actually hanging a man.

    Another example of this is mailing white powder. It's been twenty years since the anthrax biological attacks and yet we still have lots [businessknowhow.com] of drama every time someone mails flour in the mail.

    Reminiscent of the Anthrax letters mailed in 2001, the FBI is investigating 50 letters containing suspicious white powder that were mailed to Chase bank branches across the country. So far, the white powder has tested negative for dangerous toxins. The letters' threatening text has not been released by the FBI.

    Suspicious white powder in envelops have also recently been mailed to the New York Times and the New York office of the Reuters news organization. Senator John McCain and Senator Barack Obama's campaign offices have also received letters containing suspicious white powder. Since 2001 the U.S. Postal Inspection Service has responded to nearly 3,000 incidents, most of them involving white powder.

    It's too easy to trigger a heavy-handed response to a trivial threat. Make a noose, mail some flour, call 911 with a bogus report, call in a bomb threat, etc.