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The North Face is the Biggest Brand Yet to Join Facebook Ad Boycott

posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

An Anonymous Coward writes:

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.

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  • (Score: -1, Flamebait) by Anonymous Coward on Tuesday June 23 2020, @05:03PM

    by Anonymous Coward on Tuesday June 23 2020, @05:03PM (#1011637)

    social media platform's handling of misinformation and hate speech

    Oh, STFU CNN. Bolshevik rats!

    The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League

    oh, what do you know it's the Jews and their monkeyman hybrids.

    We are truly living in the Planet of the Apes: https://external-content.duckduckgo.com/iu/?u=http%3A%2F%2Fmedia.breitbart.com%2Fmedia%2F2017%2F02%2FSheila-Jackson-Lee.jpg&f=1&nofb=1 [duckduckgo.com]

    "We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

    Hours later, outdoor equipment retailer REI said it will join the boycott.

    The biggest threat to the White Race is the White Race, unfortunately for us.

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