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posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.


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  • (Score: 3, Touché) by DeathMonkey on Tuesday June 23 2020, @06:20PM

    by DeathMonkey (1380) on Tuesday June 23 2020, @06:20PM (#1011675) Journal

    Yeah, but if we don't post them where will all the conservatives go to talk about how they're the REAL victims in this country?

    Starting Score:    1  point
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    Extra 'Touché' Modifier   0  
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    Total Score:   3