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posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.


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  • (Score: 2) by cmdrklarg on Tuesday June 23 2020, @08:59PM (1 child)

    by cmdrklarg (5048) Subscriber Badge on Tuesday June 23 2020, @08:59PM (#1011713)

    We've got a crime problem, but as you otherwise point out the cause is likely poverty, not race.

    Which is the one thing the oligarchs DO NOT want people to understand!

    The longer the wealthy and powerful can keep everyone else fighting each other the longer they can be wealthy and powerful.

    --
    The world is full of kings and queens who blind your eyes and steal your dreams.
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 0) by Anonymous Coward on Wednesday June 24 2020, @08:18AM

    by Anonymous Coward on Wednesday June 24 2020, @08:18AM (#1011902)

    "Watch them fight each other, oh well if they want to fight it doesn't hurt MY bank account."