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posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.


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  • (Score: 1) by khallow on Wednesday June 24 2020, @12:50AM

    by khallow (3766) Subscriber Badge on Wednesday June 24 2020, @12:50AM (#1011778) Journal

    The rebel flag was used both by the KKK and the Dixiecrats, both of whom were quite racist. Given the history of the flag, how would it be irrational to view the rebel flag as a symbol of racism?

    Hammers were used by Vikings to kill people and were a religious symbol of Thor, one of their numerous Gods of war. So should we view hammers as symbols of Viking oppression? Just because someone in the past used a symbol in a particular way doesn't mean that we should forever after associate that symbol with those people. That even includes things like the Swastika.

    Here, the KKK and the Dixiecrats haven't been a serious thing in 50 years.