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The North Face is the Biggest Brand Yet to Join Facebook Ad Boycott

posted by martyb on Monday June 22 2020, @10:00PM   Printer-friendly
from the ill-wind? dept.

An Anonymous Coward writes:

https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:

Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech — a move that could open the door for other brands to do the same.

The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.

"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."

Hours later, outdoor equipment retailer REI said it will join the boycott.

[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.

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  • (Score: 1) by khallow on Wednesday June 24 2020, @01:02AM (2 children)

    by khallow (3766) Subscriber Badge on Wednesday June 24 2020, @01:02AM (#1011783) Journal

    Putting that flag on someone else's property, such as NASCAR's, is not your right.

    Doesn't matter if it's not a right. When NASCAR provides public spaces for you to use, they waive a lot of their rights to decide what can and can't be done on their property.

  • (Score: 0) by Anonymous Coward on Wednesday June 24 2020, @05:00AM (1 child)

    by Anonymous Coward on Wednesday June 24 2020, @05:00AM (#1011869)

    Funny how you want a very strong interpretation of public accommodation laws applied to NASCAR, yet you'd undoubtedly take a very different position on Christian bakers refusing to bake wedding cakes for gay and lesbian couples.

    Here's a hint: The latter actually is covered by public accommodation laws; the former is not.

    • (Score: 1) by khallow on Wednesday June 24 2020, @12:21PM

      by khallow (3766) Subscriber Badge on Wednesday June 24 2020, @12:21PM (#1011937) Journal

      Funny how you want a very strong interpretation of public accommodation laws applied to NASCAR, yet you'd undoubtedly take a very different position on Christian bakers refusing to bake wedding cakes for gay and lesbian couples.

      Sounds like you want to claim those are equivalent in some way. But public accommodation doesn't force NASCAR to wave Confederate flags.