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posted by takyon on Tuesday June 30 2020, @03:44AM   Printer-friendly
from the Quibi-Quibbles dept.

From The Guardian:

Nearly three months ago, in early April, the $1.75bn content experiment known as Quibi lurched from its rocky, much-maligned promotional campaign into full-scale launch. The service offered a tsunami of celebrity-fronted shows segmented into "quick bites" (hence, "qui-bi") of 10 minutes or less – a Joe Jonas talk show, a documentary on LeBron James's I Promise school, a movie with Game of Thrones's Sophie Turner surviving a plane crash, all straight to your phone. At the time, many of us wondered if Quibi could deliver on its central promise – to refashion the style of streaming into "snackable" bites – or if, teetering under the weight of its massive funding and true who's who of talent as the world shut down, it would become shorthand for an expensive mistake.

The service, the brainchild of the DreamWorks Animation cofounder Jeffrey Katzenberg and the former Hewlett-Packard CEO Meg Whitman – two billionaires deeply entrenched in Hollywood and Silicon Valley establishment – was "either going to be a huge home run or a massive swing and a miss," Michael Goodman, a media analyst with Strategy Analytics, told the Guardian. Given a string of bad news since its 6 April launch – missed targets, executive departures, Katzenberg singularly blaming the pandemic – and the sunset of its 90-day free trial with millions fewer subscribers than anticipated, the scales seemed decidedly tipped toward swing and miss. But while it's too soon to declare the end of Quibi, it's still worth asking: is the promise of the quick bite already over? And what went so wrong?

Previously: Meg Whitman-Run Streaming Service "Quibi" Launches, Reception Mixed

Related: Fox Could Buy Tubi While NBCUniversal Eyes Vudu


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  • (Score: 3, Interesting) by c0lo on Tuesday June 30 2020, @06:09AM (1 child)

    by c0lo (156) Subscriber Badge on Tuesday June 30 2020, @06:09AM (#1014416) Journal

    I was thinking the same about Tweeter.

    Like, what kind of content can fit those 220 characters and be of any relevance? I mean, one can't provide a context, or nuance the message, or support an assertion with arguments or facts.

    Of course I was entirely wrong, most of people don't want it that way because that would require them... oh, the horror... to think.

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    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
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  • (Score: 2) by Common Joe on Tuesday June 30 2020, @06:48PM

    by Common Joe (33) <{common.joe.0101} {at} {gmail.com}> on Tuesday June 30 2020, @06:48PM (#1014638) Journal

    This. We hear about the major successes, the occasional failure (like Quibi), and never hear about the majority of start ups that just simply don't make it.