SoylentNews

chromas writes:

Zuckerberg once wanted to sanction Trump. Then Facebook wrote rules that accommodated him.

Hours after President Trump’s incendiary post last month about sending the military to the Minnesota protests, Trump called Facebook chief executive Mark Zuckerberg.

The post put the company in a difficult position, Zuckerberg told Trump, according to people familiar with the discussions. The same message was hidden by Twitter, the strongest action ever taken against a presidential post.

To Facebook’s executives in Washington, the post didn’t appear to violate its policies, which allows leaders to post about government use of force if the message is intended to warn the public — but it came right up to the line. The deputies had already contacted the White House earlier in the day with an urgent plea to tweak the language of the post or simply delete it, the people said.

Eventually, Trump posted again, saying his comments were supposed to be a warning after all. Zuckerberg then went online to explain his rationale for keeping the post up, noting that Trump’s subsequent explanation helped him make his decision.

[...] Zuckerberg talks frequently about making choices that stand the test of time, preserving the values of Facebook and subsidiaries WhatsApp and Instagram for all of its nearly 3 billion monthly users for many years into the future — even when those decisions are unpopular or controversial.

At one point, however, he wanted a different approach to Trump.

Before the 2016 election, the company largely saw its role in politics as courting political leaders to buy ads and broadcast their views, according to people familiar with the company’s thinking.

But that started to change in 2015, as Trump’s candidacy picked up speed. In December of that year, he posted a video in which he said he wanted to ban all Muslims from entering the United States. The video went viral on Facebook and was an early indication of the tone of his candidacy.

Outrage over the video led to a companywide town hall, in which employees decried the video as hate speech, in violation of the company’s policies. And in meetings about the issue, senior leaders and policy experts overwhelmingly said they felt that the video was hate speech, according to three former employees, who spoke on the condition of anonymity for fear of retribution. Zuckerberg expressed in meetings that he was personally disgusted by it and wanted it removed, the people said. Some of these details were previously reported.

At one of the meetings, Monika Bickert, Facebook’s vice president for policy, drafted a document to address the video and shared it with leaders including Zuckerberg’s top deputy COO Sheryl Sandberg and Vice President of Global Policy Joel Kaplan, the company’s most prominent Republican.

[...] Ultimately, Zuckerberg was talked out of his desire to remove the post in part by Kaplan, according to the people. Instead, the executives created an allowance that newsworthy political discourse would be taken into account when making decisions about whether posts violated community guidelines.

That allowance was not formally written into the policies, even though it informed ad hoc decision-making about political speech for the next several years, according to the people. When a formal newsworthiness policy was announced in October 2016, in a blog post by Kaplan, the company did not discuss Trump’s role in shaping it.

Original Submission