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Microsoft's "New Approach" to Retail Stores: Closing Them Forever

posted by martyb on Tuesday June 30 2020, @06:56PM   Printer-friendly
from the if-you-build-it dept.

Freeman writes:

Microsoft’s “new approach” to retail stores: Closing them forever:

Microsoft's retail stores, like many retailers throughout the nation, have been closed for months due to the novel coronavirus pandemic. If you were hoping to visit one again as restrictions in your state ease up, however, you're out of luck: the Microsoft Store is done for good.

The company announced the closure today, amusingly, as the Microsoft Store taking "a new approach to retail," by which it means "not actually operating retail stores." Although four locations—in London, New York City, Sydney, and Microsoft's Redmond, Washington, campus—will remain open, they will become "experience centers," where one can see, touch, and play with Microsoft products but not actually purchase any.

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  • (Score: 1, Funny) by Anonymous Coward on Tuesday June 30 2020, @09:06PM

    by Anonymous Coward on Tuesday June 30 2020, @09:06PM (#1014702)

    Just hardly anyone showed up, then with COVID-19 closing things down, it was convenient to close them for good.

    Microsoft was well ahead of the retail curve on this, innovation at last so let's not hear any more about "broken windows" being a fallacy.

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