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Microsoft's "New Approach" to Retail Stores: Closing Them Forever

posted by martyb on Tuesday June 30 2020, @06:56PM   
from the if-you-build-it dept.

Freeman writes:

Microsoft’s “new approach” to retail stores: Closing them forever:

Microsoft's retail stores, like many retailers throughout the nation, have been closed for months due to the novel coronavirus pandemic. If you were hoping to visit one again as restrictions in your state ease up, however, you're out of luck: the Microsoft Store is done for good.

The company announced the closure today, amusingly, as the Microsoft Store taking "a new approach to retail," by which it means "not actually operating retail stores." Although four locations—in London, New York City, Sydney, and Microsoft's Redmond, Washington, campus—will remain open, they will become "experience centers," where one can see, touch, and play with Microsoft products but not actually purchase any.

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Original Submission

• Re:why? (Score: 5, Interesting) by PartTimeZombie on Tuesday June 30 2020, @10:33PM

  by PartTimeZombie (4827) on Tuesday June 30 2020, @10:33PM (#1014745)

  Sony, Xiaomi and Samsung all have retail stores near me. I can buy their products for as much as 20% more than other places there.

  I am unsure why they bother.

  The Xiaomi one is staffed by the most uninterested people possible, which makes going there even less pleasant.

  Parent

  Starting Score:	1		point
  Moderation		+3
  Interesting=3, Total=3
  Extra 'Interesting' Modifier		0
  Karma-Bonus Modifier		+1
  Total Score:		5