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posted by martyb on Tuesday June 30 2020, @06:56PM   Printer-friendly
from the if-you-build-it dept.

Microsoft’s “new approach” to retail stores: Closing them forever:

Microsoft's retail stores, like many retailers throughout the nation, have been closed for months due to the novel coronavirus pandemic. If you were hoping to visit one again as restrictions in your state ease up, however, you're out of luck: the Microsoft Store is done for good.

The company announced the closure today, amusingly, as the Microsoft Store taking "a new approach to retail," by which it means "not actually operating retail stores." Although four locations—in London, New York City, Sydney, and Microsoft's Redmond, Washington, campus—will remain open, they will become "experience centers," where one can see, touch, and play with Microsoft products but not actually purchase any.


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  • (Score: 0) by Anonymous Coward on Wednesday July 01 2020, @02:52AM

    by Anonymous Coward on Wednesday July 01 2020, @02:52AM (#1014853)

    Don't set up an entire brick and mortar operation.

    They were copying Apple, but they lack the rabid fanboi's that Apple has amassed who will wait days outside for the next shiny new thing, and crowd the Apple stores to the limit.