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posted by chromas on Friday July 03 2020, @08:00PM   Printer-friendly
from the cloud-to-butt-plus dept.

From Ars Technica:

[...] BMW is planning to move some features of its new cars to a subscription model, something it announced on Wednesday during a briefing for the press on the company's digital plans.

[...] the Bavarian carmaker has plans to apply that model to features like heated seats. BMW says that owners can "benefit in advance from the opportunity to try out the products for a trial period of one month, after which they can book the respective service for one or three years." The company also says that it could allow the second owner of a BMW to activate features that the original purchaser declined.

From Roadshow:

These options will be enabled via the car or the new My BMW app. While some will be permanent and assigned to the car, others will be temporary, with mentioned periods ranging from three months to three years.

[...] So, yes, you could theoretically only pay for heated seats in the colder months if you like, or perhaps save a few bucks by only enabling automatic high-beams on those seasons when the days are shortest.

Also at Hot Hardware, The Drive, TechCrunch, Engadget, The Verge, TechSpot, SlashGear & Forbes.


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  • (Score: 2) by Runaway1956 on Friday July 03 2020, @10:35PM (1 child)

    by Runaway1956 (2926) Subscriber Badge on Friday July 03 2020, @10:35PM (#1015881) Journal

    It's even harder to explain why you paid 60 grand for a car, and the frigging "features" don't work when you want them to work.

    That's beside the point that I think heated seats are for sissies and wimps. The windshield needs a defroster, pretty much everything else is extra.

    There is one single sissified "feature" that I've run into in recent years, that I think is worthwhile. Heated hand grips on a motorcycle. Generally, if I can stay dry, I can stay warm. As long as the wind isn't blowing right up my pant leg or something, I'm good to go. But, holding onto those hand grips when it's cold? Hmmm. The kid's bike had them, so I switched them on, and it really improved the enjoyment of the ride. Yeah, I'll pay the 30 bucks for handgrips. I'm not paying BMW's never-ending subscription fees for heated seats though.

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  • (Score: 0) by Anonymous Coward on Saturday July 04 2020, @02:01AM

    by Anonymous Coward on Saturday July 04 2020, @02:01AM (#1015958)

    Fuuuuuuckkkkk you :)

    Heated seats are not for wussies. Sometimes it's really fucking cold. Cold enough to inform your balls about how cold it is.

    Setting that aside, it is certainly not a sign of a wussie or wimp to have air conditioned seats. If you have to be a wimp to have cold air blowing up against your crotch in 105 degree weather, than a wimp I am. Happily. Cuz I have cold nuts not sweating me a river creating a godawful swamp of heat, sweat, hair, and medicated cream.

    That being said, I would only pay for it once. Fuck subscriptions.