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From Ars Technica:
[...] BMW is planning to move some features of its new cars to a subscription model, something it announced on Wednesday during a briefing for the press on the company's digital plans.
[...] the Bavarian carmaker has plans to apply that model to features like heated seats. BMW says that owners can "benefit in advance from the opportunity to try out the products for a trial period of one month, after which they can book the respective service for one or three years." The company also says that it could allow the second owner of a BMW to activate features that the original purchaser declined.
From Roadshow:
These options will be enabled via the car or the new My BMW app. While some will be permanent and assigned to the car, others will be temporary, with mentioned periods ranging from three months to three years.
[...] So, yes, you could theoretically only pay for heated seats in the colder months if you like, or perhaps save a few bucks by only enabling automatic high-beams on those seasons when the days are shortest.
Also at Hot Hardware, The Drive, TechCrunch, Engadget, The Verge, TechSpot, SlashGear & Forbes.
(Score: 2) by choose another one on Saturday July 04 2020, @12:38PM
You think you jest, but exactly this is already done in commercial aviation. Look up "power by the hour" (or EaaS - "engine as a service").
Want to use full thrust for takeoff? - of course captain, but more wear and tear on the engine - Ka-Ching
Messed up your approach, need to go around? - no problem capn, just push the little TOGA button, oh but more wear and tear on the engine - Ka-Ching
Floated a little too long on landing, need some reverse thrust? - no problem, but.. you know the rest
Yes it really is that way, already, has been for decades. A tried and tested business model, just waiting to come to your vehicle, Captain.