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Space Force Unveils Logo, ‘Semper Supra’ Motto

posted by Fnord666 on Friday July 24 2020, @06:07PM   Printer-friendly
from the better-than-semper-sub dept.

upstart writes in with an IRC submission for RandomFactor:

Space Force unveils logo, 'Semper Supra' motto - SpaceNews:

The U.S. Space Force revealed its new logo and motto as the service seeks to build branding and cultural identity.

The black-and-silver service logo unveiled July 22 has the delta wing as its central element that is also found in the Space Force seal and flag. There is a "Space Force" horizontally shaped logo and a USSF vertical logo.

The Space Force motto "Semper Supra" means "always above." It represents the service's role in establishing, maintaining and preserving U.S. freedom of operations in the ultimate high ground, a Space Force spokesman said.

The logo was designed by the Department of the Air Force's advertising agency GSD&M.

Original Submission

 
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  • (Score: 2) by HiThere on Friday July 24 2020, @08:47PM (1 child)

    by HiThere (866) Subscriber Badge on Friday July 24 2020, @08:47PM (#1025930) Journal

    Perhaps, but that blatant pandering to prickism should be eliminated. There's a reasonable job for them to do, but macho posturing isn't a reasonable part of it. I'd have preferred a nice simple traditional motto, like "Ad astra". (And I'm *NOT* making a reference to any movie. The traditional phrase is "ad astra per aspira", and is hopeful rather than threatening. http://proverbhunter.com/through-hardship-to-the-stars/ [proverbhunter.com] -- though reinterpreted in a slightly more literal way as "to the stars lead by hope".)

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  • (Score: 1) by RandomFactor on Friday July 24 2020, @09:19PM

    by RandomFactor (3682) Subscriber Badge on Friday July 24 2020, @09:19PM (#1025954) Journal

    Space is hard. Ad astra, per aspirin

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