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posted by Fnord666 on Friday July 24 2020, @06:07PM   Printer-friendly
from the better-than-semper-sub dept.

Space Force unveils logo, 'Semper Supra' motto - SpaceNews:

The U.S. Space Force revealed its new logo and motto as the service seeks to build branding and cultural identity.

The black-and-silver service logo unveiled July 22 has the delta wing as its central element that is also found in the Space Force seal and flag. There is a "Space Force" horizontally shaped logo and a USSF vertical logo.

The Space Force motto "Semper Supra" means "always above." It represents the service's role in establishing, maintaining and preserving U.S. freedom of operations in the ultimate high ground, a Space Force spokesman said.

The logo was designed by the Department of the Air Force's advertising agency GSD&M.


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  • (Score: 1, Flamebait) by VLM on Friday July 24 2020, @09:12PM (2 children)

    by VLM (445) Subscriber Badge on Friday July 24 2020, @09:12PM (#1025950)

    The logo was designed by the Department of the Air Force's advertising agency GSD&M.

    I'm surprised no one is triggered yet that the AFSC logo and thus the new Space Force logo is basically the Trek Federation logo photoshopped enough to not cause copyright issues. Probably.

    "Janeway would never have voted for Orange Man Bad" and similar TDS symptoms.

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  • (Score: 1, Interesting) by Anonymous Coward on Friday July 24 2020, @09:54PM

    by Anonymous Coward on Friday July 24 2020, @09:54PM (#1025971)

    Janeway wouldn't, but Kirk & Picard would.

  • (Score: 2) by takyon on Saturday July 25 2020, @10:53AM

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Saturday July 25 2020, @10:53AM (#1026129) Journal

    I'm surprised no one is triggered yet that the AFSC logo and thus the new Space Force logo is basically the Trek Federation logo photoshopped enough to not cause copyright issues. Probably.

    They did point that out and there was much merriment on Twitter, but it was repeatedly debunked:

    https://www.bbc.com/news/world-us-canada-51245262 [bbc.com]
    https://www.theverge.com/2020/7/23/21335338/united-states-space-force-star-trek-delta-symbol-air-force-space-command [theverge.com]

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