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Space Force Unveils Logo, ‘Semper Supra’ Motto

posted by Fnord666 on Friday July 24 2020, @06:07PM   
from the better-than-semper-sub dept.

upstart writes in with an IRC submission for RandomFactor:

Space Force unveils logo, 'Semper Supra' motto - SpaceNews:

The U.S. Space Force revealed its new logo and motto as the service seeks to build branding and cultural identity.

The black-and-silver service logo unveiled July 22 has the delta wing as its central element that is also found in the Space Force seal and flag. There is a "Space Force" horizontally shaped logo and a USSF vertical logo.

The Space Force motto "Semper Supra" means "always above." It represents the service's role in establishing, maintaining and preserving U.S. freedom of operations in the ultimate high ground, a Space Force spokesman said.

The logo was designed by the Department of the Air Force's advertising agency GSD&M.

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Original Submission

• Re:This is so embarrassing (Score: 2) by takyon on Saturday July 25 2020, @10:48AM

  by takyon (881) <takyonNO@SPAMsoylentnews.org> on Saturday July 25 2020, @10:48AM (#1026127) Journal

  The Space Force was not President Trump's idea, although he did latch onto it. At this point, the Space Force pseudo-branch will be with us for decades to come.

  https://en.wikipedia.org/wiki/United_States_Space_Force#Independence_(2019%E2%80%93present) [wikipedia.org]

  The idea of an independent service for U.S. military space operations had been under consideration since 2000. The Commission to Assess United States National Security Space Management and Organization, chaired by former secretary of defense Donald Rumsfeld and composed of a number of military, space, and intelligence professionals, was set up to examine the national security space organization of the United States. The commission itself concluded that the military needed to develop space–specific doctrine, operations concepts, and capabilities – including the development and deployment of space–based weapons. The Space Commission came to the conclusion that the Air Force treated space operations as a secondary mission in comparison to air operations, and recommended the creation of a space corps within the Department of the Air Force, and in the long term, creating a military department for space.

  In 2017, a bipartisan proposal to create the U.S. Space Corps, as a military service within the Department of the Air Force, was put forward by Representatives Mike Rogers and Jim Cooper. This was done specifically due to the realization that the Air Force's space mission had become a secondary concern in contrast with the air dominance mission. The proposal passed in the House of Representatives, but was cut from the final bill in negotiations with the U.S. Senate.

  The proposal gained new life when President Donald Trump first publicly spoke about an independent space force during a March 2018 speech.

  Why the military's Space Corps isn't dead yet [thehill.com] (2017)

  Congress will not create a new branch of the military dedicated to space this year, but lawmakers who support the move and defense experts say it’s only a matter of time.

  [...] “This issue is not dead at all. Congress laid the ground work for this to come back up in future years,” said Todd Harrison, defense budget analyst and director of the Aerospace Security Project at the Center for Strategic and International Studies. “I think [Space Corps] is inevitable, as in within my lifetime.”

  The House version of the NDAA would have created a separate branch of the military dedicated to space known as Space Corps. Though the concept elicited jokes about galactic battles against aliens, lawmakers were eyeing more familiar, terrestrial threats, namely Russia and China.

  Advocates for reorganizing the military’s space operations say the United States is lagging behind its adversaries in that area. Russia and China have already made moves to spin off their space operations into separate military branches.

  But the White House, Pentagon and the Senate fiercely opposed the Space Corps plan. They acknowledged the United States needs to do better in space, but said creating a new military branch would be premature and could just add more bureaucracy that ultimately hinders the military’s space operations.

  To that end, the Senate inserted an amendment into its version of the NDAA that would have banned Space Corps.

  The House and Senate compromise version passed this week and awaiting President Trump’s expected signature instead requires the deputy secretary of Defense to contract a federally funded research and development corporation not associated with the Air Force to study the possibility of creating a space military branch in the future.

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  [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]

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