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Space Force Unveils Logo, ‘Semper Supra’ Motto

posted by Fnord666 on Friday July 24 2020, @06:07PM   Printer-friendly
from the better-than-semper-sub dept.

upstart writes in with an IRC submission for RandomFactor:

Space Force unveils logo, 'Semper Supra' motto - SpaceNews:

The U.S. Space Force revealed its new logo and motto as the service seeks to build branding and cultural identity.

The black-and-silver service logo unveiled July 22 has the delta wing as its central element that is also found in the Space Force seal and flag. There is a "Space Force" horizontally shaped logo and a USSF vertical logo.

The Space Force motto "Semper Supra" means "always above." It represents the service's role in establishing, maintaining and preserving U.S. freedom of operations in the ultimate high ground, a Space Force spokesman said.

The logo was designed by the Department of the Air Force's advertising agency GSD&M.

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  • (Score: 2) by VLM on Sunday July 26 2020, @02:27PM

    by VLM (445) on Sunday July 26 2020, @02:27PM (#1026578)

    Ummm... remind me, what good were those com/spy sats when it came to fighting the low tech talibans? Because it seems that negotiation [cfr.org] was a lot cheaper that about those almost 20 years of war in Afghanistan.

    Those comsats and navsats meant we did a lot better than the Soviets. They lost, we just kinda got tired of being riot cops forever.

    It seems a hard learned lesson of both Vietnam (US) and Afghanistan (USSR and US) is that stone age cultures that have resisted all forms of progress for centuries are not really vulnerable to invasion by modern cultures. If they've avoided inventing the wheel for centuries despite other countries progress, merely showing up and invading for a couple years isn't going to change any ideology or whatever. I think China is trying to learn that in Africa now.

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