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DoubleVerify says public domain apps used for CTV ad fraud – TechCrunch:
The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, said that it's recently identified a new tactic used by ad fraudsters seeking to make money on internet-connected TVs.
Senior Vice President of Product Management Roy Rosenfeld said that it's harder for those fraudsters to create a legitimate-looking TV app — at least compared to the web and mobile, where "you can just put up a site [or app] to generate content." For a connected TV app, you need lots of video, which can be costly and time-consuming to produce.
"What these guys have started to do is take old content that's in the public domain and package that in fancy-looking CTV apps that they submit to the platform," Rosenfeld said. "But at the end of the day, no one is really watching the old westerns or anything like that. This is just a vehicle to get into the app stores."
As noted in a new report from the company (which will soon be available online), DoubleVerify said it has identified more than 1,300 fraudulent CTV apps in the past 18 months, with more than half of that coming in 2020.
CTV - A generic term for a Connected TeleVision(TV)
[Ed Note - Updated to remove a stray quote and add a definition for CTV]
(Score: 2) by SomeGuy on Tuesday August 11 2020, @01:52PM (2 children)
The real news here is that stupid internet-connected TVs WATCH YOU!.
But nobody else on this planet has enough brain cells to care.
(Score: 2) by Immerman on Tuesday August 11 2020, @03:08PM (1 child)
Is that really news though? If so we should probably also have some headlines about how water flows downhill...
(Score: 0) by Anonymous Coward on Tuesday August 11 2020, @07:44PM
It would be news to 99.9999% of the population of this planet. Likewise the same have no idea which way water flows, and they still believe in barbaric imaginary magic sky beings. This planet is shit.