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'Bullying' Apple fights couple over pear logo
When Natalie Monson started her food blog 11 years ago, she didn't expect to end up embroiled in a fight with the world's most valuable company.
But the US small business owner is now battling Apple for the right to use a pear in the logo on her recipe app.
In a patent filing, Apple said the image was too similar to its own logo and would hurt its brand.
Ms Monson says the tech giant is simply "bullying" and she feels a "moral obligation" to fight back.
More than 43,000 people have already signed the petition she and her husband Russ, owners of the Super Healthy Kids website, created last week to try to pressure the company to back down.
Also At:
Apple wants this recipe app to stop using a pear in its logo
Apple object to Prepear logo trademark, 'terrifying' small business owners
Apple vs Prepear: Besides Pear, There are Atleast 10 Other Companies Using Fruit Logos, Will Apple Come After Them Too?
Apple objects to trademark registration application of a recipe app; Here's why
(Score: 0) by Anonymous Coward on Wednesday August 12 2020, @02:05PM (2 children)
The "intellectual property" here is astounding although Ugg (aged 8) scribbling on a cave wall circa 20,000 BC may have gotten there before formal language existed. Is the trademark office aware that people have always traded fruit using symbols of... fruit? I'm sure market store holders the world over were using pictures of Apples to sell fruit centuries before Steve Jobs was born. If Apple are claiming their trademark applies to the sale of fruit, the trademark must be immediately invalidated.
(Score: 4, Interesting) by looorg on Wednesday August 12 2020, @02:46PM (1 child)
That is one of those things that are "fixed" in the Apple logo. They took the "bite" out of the right side, otherwise it would just be a generic looking apple and I don't think they would have ever gotten to trademark for that since there have been pictures of apples since forever and it would not have been distinguishable compared to just generic apple pictures. So their logo needed something to set it apart from the other apples so they took the bit out of the apple so to speak on the side. That is the logo, not just any old apple. The thing is there is not a part of the pear missing like that, no missing part or "bite" taken out of it. It's also not the same time type of ellipse form as the apple-logo is more of a squished ellipse from the top and bottom while the pear logo has been elongated and drawn out, which is sort of like the shape of a pear. Just like they don't look anything alike if you look at them growing on a tree.
That said it's still borked that they now somehow appear to believe that they hold the rights to all similar objects.
(Score: 2) by JoeMerchant on Wednesday August 12 2020, @03:02PM
To me, this pear looks rather more like a green eggplant, perhaps wearing a bibb or formal shirt front...
I'm thinking, as part of the out of court settlement, behind the scenes Apple may be offering PrePear some graphic design services.
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