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posted by Fnord666 on Thursday August 13 2020, @09:01PM   Printer-friendly
from the dark-patterns dept.

How Facebook and Other Sites Manipulate Your Privacy Choices:

Electronic Frontier Foundation was fed up with Facebook's pushy interface. The platform had a way of coercing people into giving up more and more of their privacy. The question was, what to call that coercion? Zuckermining? Facebaiting? Was it a Zuckerpunch? The name that eventually stuck: Privacy Zuckering, or when "you are tricked into publicly sharing more information about yourself than you really intended to."

[...] Researchers call these design and wording decisions "dark patterns," a term applied to UX that tries to manipulate your choices. When Instagram repeatedly nags you to "please turn on notifications," and doesn't present an option to decline? That's a dark pattern. When LinkedIn shows you part of an InMail message in your email, but forces you to visit the platform to read more? Also a dark pattern. When Facebook redirects you to "log out" when you try to deactivate or delete your account? That's a dark pattern too.

Dark patterns show up all over the web, nudging people to subscribe to newsletters, add items to their carts, or sign up for services. But, says says Colin Gray, a human-computer interaction researcher at Purdue University, they're particularly insidious "when you're deciding what privacy rights to give away, what data you're willing to part with." Gray has been studying dark patterns since 2015. He and his research team have identified five basic types: nagging, obstruction, sneaking, interface interference, and forced action. All of those show up in privacy controls. He and other researchers in the field have noticed the cognitive dissonance between Silicon Valley's grand overtures toward privacy and the tools to modulate these choices, which remain filled with confusing language, manipulative design, and other features designed to leech more data.

Those privacy shell games aren't limited to social media. They've become endemic to the web at large, especially in the wake of Europe's General Data Protection Regulation. Since GDPR went into effect in 2018, websites have been required to ask people for consent to collect certain types of data. But some consent banners simply ask you to accept the privacy policies—with no option to say no. "Some research has suggested that upwards of 70 percent of consent banners in the EU have some kind of dark pattern embedded in them," says Gray. "That's problematic when you're giving away substantial rights."

[...] Many of these dark patterns are used to juice metrics that indicate success, like user growth or time spent. Gray cites an example from the smartphone app Trivia Crack, which nags its users to play another game every two to three hours. Those kinds of spammy notifications have been used by social media platforms for years to induce the kind of FOMO that keeps you hooked. "We know if we give people things like swiping or status updates, it's more likely that people will come back and see it again and again," says Yocco. "That can lead to compulsive behaviors."

[...] Worse, Gray says, the research shows that most people don't even know they're being manipulated. But according to one study, he says, "when people were primed ahead of time with language to show what manipulation looked like, twice as many users could identify these dark patterns." At least there's some hope that greater awareness can give users back some of their control.


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  • (Score: 5, Disagree) by Aegis on Friday August 14 2020, @02:08PM (2 children)

    by Aegis (6714) on Friday August 14 2020, @02:08PM (#1036528)

    I love how everybody pretends that Soylent News isn't social media...

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  • (Score: 4, Interesting) by c0lo on Friday August 14 2020, @11:49PM (1 child)

    by c0lo (156) Subscriber Badge on Friday August 14 2020, @11:49PM (#1036826) Journal

    I love how everybody pretends that Soylent News isn't social media...

    Well, you can look at it this way, but there are some major specific differences**.

    1. not all Internet forums are social media, even if they can be used for "virtual socialization". I'm not publishing data about myself on S/N, I'm discussing news, ideas, etc.
    From reading my posts on S/N, you don't get what my everyday life looks like, neither what I'm buying, or who my real-world friends are, or what other sites I'm visiting. Very little of my "social" transpires on S/N - and I like it this way.

    2. I'm a paying customer for S/N (are you?), not a merchandise

    ---

    ** You know? Like in "genus proximum and differentia specifica"

    --
    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
    • (Score: 1, Insightful) by Anonymous Coward on Saturday August 15 2020, @12:57AM

      by Anonymous Coward on Saturday August 15 2020, @12:57AM (#1036863)

      The closest thing to social media on SoylentNews is the journal. It's a minor part of the site, and it's not really a feed that notifies you of friends' posts. SoylentNews also doesn't support uploading your photos, videos, or podcasts.
      SoylentNews is also not exactly a free-for-all either. It is closely curated to the point that NOTHING makes it to the home page without being explicitly approved. Social media sites typically have all that automated to simply put up highly active or highly "up-voted" material.
      Discussions on stories themselves are far more open, but even there the off-topic banter is often moderated down to -1. Of course it's all there for anyone that cares to look and moderators do occasionally have to rescue posts from poor moderation from time to time. However, none of that makes it a social media site.

      While SoylentNews does have broader subjects to cover than say, a forum on cars, it's about in the same category. It's mostly general discussion, and often not about the person or people having the discussion(unless you're talking about insults being hurled about).

      Claiming all discussion forums are "social media" is about as lame as people I see calling every funny photo a "meme."