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posted by martyb on Monday August 24 2020, @06:45AM   Printer-friendly
from the department-of-unwanted-hyperfocus dept.

Researchers at the Cornell and the Technische Univerität Berlin and Cornell have studied the problem that more popular items get priority in search results, creating a positive feedback loop that unfairly deprecates other, equally valuable items.

Rankings are the primary interface through which many online platforms match users to items (e.g. news, products, music, video). In these two-sided markets, not only the users draw utility from the rankings, but the rankings also determine the utility (e.g. exposure, revenue) for the item providers (e.g. publishers, sellers, artists, studios). It has already been noted that myopically optimizing utility to the users – as done by virtually all learning-to-rank algorithms – can be unfair to the item providers. We, therefore, present a learning-to-rank approach for explicitly enforcing merit-based fairness guarantees to groups of items (e.g. articles by the same publisher, tracks by the same artist). In particular, we propose a learning algorithm that ensures notions of amortized group fairness, while simultaneously learning the ranking function from implicit feedback data. The algorithm takes the form of a controller that integrates unbiased estimators for both fairness and utility, dynamically adapting both as more data becomes available. In addition to its rigorous theoretical foundation and convergence guarantees, we find empirically that the algorithm is highly practical and robust.

Journal Reference:
Marco Morik, Ashudeep Singh, Jessica Hong, and Thorsten Joachims. 2020. Controlling Fairness and Bias in Dynamic Learning-to-Rank. In Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR '20), July 25–30, 2020, Virtual Event, China. ACM, NewYork, NY, USA. DOI: https://doi.org/10.1145/3397271.3401100

Maybe this, if deployed widely, can help reduce the tendencies for discourse to develop isolated silos.


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  • (Score: 1) by fakefuck39 on Tuesday August 25 2020, @01:29AM (2 children)

    by fakefuck39 (6620) on Tuesday August 25 2020, @01:29AM (#1041429)

    Umm, of course not. The issue is with how the items get popular. They get popular by being popular - which is not a valid way to get popular. Let's pretend you're on reddit instead of this site. You open a post, it's sorted by "best" or "top." A comment gets an upvote, it's now on top of the results. So now it's the first thing people see, and it gets upvoted more. In about a minute, nothing but the first two upvoted comments are even visible without scrolling pages.

    Google shows some results on the first screen, the first screen is what people click on, and now the first screen is at the top. How does something get on the first screen? With a single click, which then exponentially grows to thousands of clicks, irrelevant of the quality of the result.

    So no, this is not what popular means. Retard.

  • (Score: 0) by Anonymous Coward on Tuesday August 25 2020, @04:48AM

    by Anonymous Coward on Tuesday August 25 2020, @04:48AM (#1041484)

    You were doing so well until the unnecessary insult at the end.

  • (Score: 2) by The Mighty Buzzard on Tuesday August 25 2020, @03:08PM

    by The Mighty Buzzard (18) Subscriber Badge <themightybuzzard@proton.me> on Tuesday August 25 2020, @03:08PM (#1041636) Homepage Journal

    Oh, you're wanting to change or fight human nature then? Good luck with that.

    --
    My rights don't end where your fear begins.