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iOS 14 Privacy Settings Will Tank Ad Targeting Business, Facebook Warns

posted by martyb on Friday August 28 2020, @01:34AM   Printer-friendly
from the better-late-than-never dept.

Freeman writes:

iOS 14 privacy settings will tank ad targeting business, Facebook warns:

Facebook is warning developers that privacy changes in an upcoming iOS update will severely curtail its ability to track users' activity across the entire Internet and app ecosystem and prevent the social media platform from serving targeted ads to users inside other, non-Facebook apps on iPhones.

The next version of Apple's mobile operating system, iOS 14, is expected to hit an iPhone near you this fall. Along with its many new consumer-facing features, iOS 14 requires app developers to notify users if their app collects a unique device code, known as an IDFA (ID for Advertisers).

[...] The changes requiring users to opt in make the IDFA essentially useless, Facebook warned developers today. Facebook apps on iOS 14—which includes Facebook, WhatsApp, Instagram, Messenger, and a host of others—will no longer collect users' IDFA.

When I read that, I had an inexplicable grin come to my face.

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  • (Score: 2) by NateMich on Friday August 28 2020, @01:45AM (4 children)

    by NateMich (6662) on Friday August 28 2020, @01:45AM (#1043078)

    As a Android user, is it possible on iOS to block ads system wide like I'm currently doing?

    If so, I might consider switching back.

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  
    Total Score:   2  

  • (Score: 0) by Anonymous Coward on Friday August 28 2020, @02:03AM (3 children)

    by Anonymous Coward on Friday August 28 2020, @02:03AM (#1043090)

    Apple, doing something good? (or at least ostensibly good showcasing, meanwhile in the back...) At least it looks like they are protecting _one_ piece of info about the(ir) device. Dunno about Android - I run a very old phone, as a phone. Computing is done on a .. computer (laptop). May be "old school" but this works for me.

    • (Score: 2) by Spamalope on Friday August 28 2020, @02:45AM

      by Spamalope (5233) on Friday August 28 2020, @02:45AM (#1043111) Homepage

      Or is this pretending to and we're not supposed to consider this has been permitted until now? Is this only because there is publicity about the practice now? Or that it'd be exposed by the Fortnite lawsuits?
      So... what replacement thing is permitted now or soon?
      Or is the change that the behavioral tracking has to be purchased from Apple now?

    • (Score: 0) by Anonymous Coward on Friday August 28 2020, @10:57AM

      by Anonymous Coward on Friday August 28 2020, @10:57AM (#1043230)

      Come now, laptops are not really computers either.

    • (Score: 2) by Joe Desertrat on Saturday August 29 2020, @10:04PM

      by Joe Desertrat (2454) on Saturday August 29 2020, @10:04PM (#1043946)

      Apple, doing something good?

      More likely they have figured out how to do this to benefit themselves, rather than Facebook. Further updates to be rolled out...