iOS 14 privacy settings will tank ad targeting business, Facebook warns:
Facebook is warning developers that privacy changes in an upcoming iOS update will severely curtail its ability to track users' activity across the entire Internet and app ecosystem and prevent the social media platform from serving targeted ads to users inside other, non-Facebook apps on iPhones.
The next version of Apple's mobile operating system, iOS 14, is expected to hit an iPhone near you this fall. Along with its many new consumer-facing features, iOS 14 requires app developers to notify users if their app collects a unique device code, known as an IDFA (ID for Advertisers).
[...] The changes requiring users to opt in make the IDFA essentially useless, Facebook warned developers today. Facebook apps on iOS 14—which includes Facebook, WhatsApp, Instagram, Messenger, and a host of others—will no longer collect users' IDFA.
When I read that, I had an inexplicable grin come to my face.
(Score: 2) by Spamalope on Friday August 28 2020, @02:45AM
Or is this pretending to and we're not supposed to consider this has been permitted until now? Is this only because there is publicity about the practice now? Or that it'd be exposed by the Fortnite lawsuits?
So... what replacement thing is permitted now or soon?
Or is the change that the behavioral tracking has to be purchased from Apple now?