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iOS 14 privacy settings will tank ad targeting business, Facebook warns:
Facebook is warning developers that privacy changes in an upcoming iOS update will severely curtail its ability to track users' activity across the entire Internet and app ecosystem and prevent the social media platform from serving targeted ads to users inside other, non-Facebook apps on iPhones.
The next version of Apple's mobile operating system, iOS 14, is expected to hit an iPhone near you this fall. Along with its many new consumer-facing features, iOS 14 requires app developers to notify users if their app collects a unique device code, known as an IDFA (ID for Advertisers).
[...] The changes requiring users to opt in make the IDFA essentially useless, Facebook warned developers today. Facebook apps on iOS 14—which includes Facebook, WhatsApp, Instagram, Messenger, and a host of others—will no longer collect users' IDFA.
When I read that, I had an inexplicable grin come to my face.
(Score: 4, Interesting) by Booga1 on Friday August 28 2020, @04:56AM
When I got a Nexus One, Android phones still had a dedicated [menu] button and the back button worked as a back button. It really felt intuitive and well behaved. Not anymore!
Now the physical menu button is gone and the apps have to implement it themselves and keep it on screen. The back button sometimes takes you back, sometimes it exits the app, and sometimes it opens the home screen. Everything depends on the app you were in and the screen you were on in that app. It's really annoying how inconsistent it is, even on native apps like text messaging. When viewing texts I have about a 25% chance of the back button taking me to a previous text from a different person, the main text message list, the same person's text messages I was viewing, or the home screen.