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iOS 14 Privacy Settings Will Tank Ad Targeting Business, Facebook Warns

posted by martyb on Friday August 28 2020, @01:34AM   Printer-friendly
from the better-late-than-never dept.

Freeman writes:

iOS 14 privacy settings will tank ad targeting business, Facebook warns:

Facebook is warning developers that privacy changes in an upcoming iOS update will severely curtail its ability to track users' activity across the entire Internet and app ecosystem and prevent the social media platform from serving targeted ads to users inside other, non-Facebook apps on iPhones.

The next version of Apple's mobile operating system, iOS 14, is expected to hit an iPhone near you this fall. Along with its many new consumer-facing features, iOS 14 requires app developers to notify users if their app collects a unique device code, known as an IDFA (ID for Advertisers).

[...] The changes requiring users to opt in make the IDFA essentially useless, Facebook warned developers today. Facebook apps on iOS 14—which includes Facebook, WhatsApp, Instagram, Messenger, and a host of others—will no longer collect users' IDFA.

When I read that, I had an inexplicable grin come to my face.

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  • (Score: 3, Interesting) by toddestan on Friday August 28 2020, @07:05AM (1 child)

    by toddestan (4982) on Friday August 28 2020, @07:05AM (#1043187)

    The problem is you've got a Samsung phone. Samsung takes Android and completely revamps it, replacing most of Android's built-in functionality with their own, crappy special Samsung versions. It all comes off to me as being a bad copy of the iPhone. The iPhone is too good to have a back button, of course. So Samsung tries to copy that. Except Android has a back button, and Samsung can't quite get rid of it completely. So instead the just turn it into a giant mess.

    My recommendation would be to get a phone that runs close to stock Android. The obvious choice is the Google Pixel phones, but there are lots of others.

    With that said, Android still sucks balls, it just manages to be slightly better than iOS and you have a choice decent unlocked non-Samsung Android phones for like half the cost of the cheapest iPhone.

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  • (Score: 3, Interesting) by Oakenshield on Friday August 28 2020, @01:25PM

    by Oakenshield (4900) on Friday August 28 2020, @01:25PM (#1043274)

    Nope. Samsung does NOT make the ThinQ. LG does. Android on the LG is pretty close to standard. They throw in a couple of features you can disable but they are out of the way. My ThinQ has a flashlight app built it, is not inundated with ads and works pretty bog standard. My guess is that he is stuck on the Apple way and doesn't want to learn how to use Android.