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iOS 14 Privacy Settings Will Tank Ad Targeting Business, Facebook Warns

posted by martyb on Friday August 28 2020, @01:34AM   Printer-friendly
from the better-late-than-never dept.

Freeman writes:

iOS 14 privacy settings will tank ad targeting business, Facebook warns:

Facebook is warning developers that privacy changes in an upcoming iOS update will severely curtail its ability to track users' activity across the entire Internet and app ecosystem and prevent the social media platform from serving targeted ads to users inside other, non-Facebook apps on iPhones.

The next version of Apple's mobile operating system, iOS 14, is expected to hit an iPhone near you this fall. Along with its many new consumer-facing features, iOS 14 requires app developers to notify users if their app collects a unique device code, known as an IDFA (ID for Advertisers).

[...] The changes requiring users to opt in make the IDFA essentially useless, Facebook warned developers today. Facebook apps on iOS 14—which includes Facebook, WhatsApp, Instagram, Messenger, and a host of others—will no longer collect users' IDFA.

When I read that, I had an inexplicable grin come to my face.

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  • (Score: 5, Funny) by Opportunist on Friday August 28 2020, @10:13AM (2 children)

    by Opportunist (5545) on Friday August 28 2020, @10:13AM (#1043222)

    Facebook, you don't know what that word means. Warning is something you do when something bad is about to happen. What you do is essentially a mom warning her child that there will be cake for desert.

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  • (Score: 4, Informative) by Immerman on Friday August 28 2020, @01:43PM (1 child)

    by Immerman (3985) on Friday August 28 2020, @01:43PM (#1043288)

    That would be true if Facebook were warning its users, but they're warning _developers_. Developers who often make use of user surveillance to line their pockets, at least indirectly through integrated ad engines.

    • (Score: 0) by Anonymous Coward on Friday August 28 2020, @03:24PM

      by Anonymous Coward on Friday August 28 2020, @03:24PM (#1043358)

      Going a step further, Facebook may use this as an excuse to lower developer ad revenue in the future.