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Facebook Pilot Links User Profiles with Online News Subscriptions

posted by Fnord666 on Thursday September 03 2020, @07:27AM   Printer-friendly
from the I-see-what-you're-doing-there dept.

upstart writes in with an IRC submission:

Facebook pilot links user profiles with online news subscriptions:

It works like this: When Facebook identifies that a user subscribes to a participating publisher, it will invite the user to link their subscription account. Once the accounts are connected, if the user clicks on a paywalled link via Facebook, they won't have to sign-in to access the content. Users who link their Facebook and news accounts will also see more stories from those publishers in Facebook News.

Facebook is testing the feature with a handful of publishers, ranging from The Atlantic to the Winnipeg Free Press, and early test results are promising. In June, subscribers who linked their Facebook accounts made 111 percent more article clicks compared to those who didn't link their accounts, Facebook said in a blog post.

Original Submission

 
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  • (Score: 2) by Booga1 on Thursday September 03 2020, @08:03AM (2 children)

    by Booga1 (6333) on Thursday September 03 2020, @08:03AM (#1045767)

    In June, subscribers who linked their Facebook accounts made 111 percent more article clicks compared to those who didn't link their accounts,

    Users who knew they would actually be able to see a paywalled article are more likely to click on them? What tremendous insight!

    This whole linked account vs. paywall news site vs. freely available news sites is just going to push more people to the free stuff. Quality news sits in the proverbial locked news stand waiting for your quarters. All that hassle while the garbage tabloids are right there, free for anyone to read.

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  • (Score: 4, Interesting) by FatPhil on Thursday September 03 2020, @01:20PM

    by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Thursday September 03 2020, @01:20PM (#1045842) Homepage
    There's a third interpretation - those with so little focus they click on any old shit are more likely to be willing to let facebook track their other online registrations.
    --
    Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves

  • (Score: 2) by barbara hudson on Thursday September 03 2020, @02:18PM

    by barbara hudson (6443) <barbara.Jane.hudson@icloud.com> on Thursday September 03 2020, @02:18PM (#1045856) Journal
    Or they'll accept cookies and ignore Facebook. Of course there's a fundamental flaw in their thinking - more clicks means each click is worth less to an advertiser. After all, if someone isn't interested in your product or service, having them click a million times is still worth zero. And if someone is saturated with your ad 50 times a day, there's no incentive to click because it's still going to be there tomorrow.
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