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Facebook Pilot Links User Profiles with Online News Subscriptions

posted by Fnord666 on Thursday September 03 2020, @07:27AM   
from the I-see-what-you're-doing-there dept.

upstart writes in with an IRC submission:

Facebook pilot links user profiles with online news subscriptions:

It works like this: When Facebook identifies that a user subscribes to a participating publisher, it will invite the user to link their subscription account. Once the accounts are connected, if the user clicks on a paywalled link via Facebook, they won't have to sign-in to access the content. Users who link their Facebook and news accounts will also see more stories from those publishers in Facebook News.

Facebook is testing the feature with a handful of publishers, ranging from The Atlantic to the Winnipeg Free Press, and early test results are promising. In June, subscribers who linked their Facebook accounts made 111 percent more article clicks compared to those who didn't link their accounts, Facebook said in a blog post.

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Original Submission

• Re:How to lie with statistics (Score: 2) by barbara hudson on Thursday September 03 2020, @02:18PM

  by barbara hudson (6443) <barbara.Jane.hudson@icloud.com> on Thursday September 03 2020, @02:18PM (#1045856) Journal

  Or they'll accept cookies and ignore Facebook. Of course there's a fundamental flaw in their thinking - more clicks means each click is worth less to an advertiser. After all, if someone isn't interested in your product or service, having them click a million times is still worth zero. And if someone is saturated with your ad 50 times a day, there's no incentive to click because it's still going to be there tomorrow.

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  SoylentNews is social media. Says so right in the slogan. Soylentnews is people, not tech.

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